The Adelphi Hotel
Luxury hospitality thrives on experience, but without a clear social media strategy, even the most exceptional destinations can miss opportunities to connect with new guests online.
Services Utilized
Social Media
Content Creation
The Challenge
Despite being one of Saratoga Springs’ most iconic luxury properties, the hotel and its restaurants lacked a defined social media and content strategy. Posting was inconsistent, content was not optimized for engagement, and social platforms were not effectively driving new traffic or customers.
Our Approach
We implemented a research-backed social media strategy tailored to the hotel and each restaurant’s unique brand identity. This included:
A comprehensive social media strategy and content framework
Distinct content concepts for the hotel and each restaurant
Elevated video and visual storytelling to highlight the guest experience
A structured social media calendar and scheduling system
Monthly analytics reports to measure performance and guide optimization
Monthly content shoots on location at each restaurant/the hotel
The Results
724.9% increase in Instagram reach
679,000 video views on Instagram
1.4 million video views on Facebook
360% increase in reach for Salt & Char
121,600% increase in profile visits to Morrissey’s Instagram page
Through consistent storytelling, elevated visuals, and data-driven strategy, the hotel and its restaurants transformed social media into a powerful driver of visibility, engagement, and guest interest.