Luxury Real Estate Developments
In luxury real estate, visibility and storytelling are essential. Prospective buyers want to envision the lifestyle - not just the property. Without a strong social media strategy, even exceptional developments can struggle to reach the right audience.
Services Utilized
Social Media
Content Creation
Both developments represent luxury living in Saratoga Springs, yet their social media presence lacked a comprehensive strategy to consistently reach and engage potential buyers. The Shannon McCarthy Team needed a partner who could refine their digital presence, elevate content, and use social media more effectively as a marketing and lead-generation tool.
The Challenge
Our Approach
We developed distinct, research-backed social media strategies for each project, ensuring the messaging and visuals reflected the unique lifestyle of both communities. This included:
A full audit of the social media presence for both developments
Strategic recommendations and implementation of updates across platforms
Separate social media strategies tailored to each project
A video-first content approach designed for strong performance on social platforms
High-quality visual storytelling that matched the luxury positioning of the properties
Monthly content shoots to maintain a steady pipeline of content
A consistent social media calendar and scheduling system
The Results
Oak Ridge
+117.1% increase on Instagram reach
236,700 video views on Instagram
+266 new Instagram followers
The Results
The Residences at The Adelphi Hotel
20,600 reach (+100.4% increase) on Instagram
750% increase on Facebook
Through strategic video content, consistent posting, and a refined social presence, both developments significantly expanded their visibility—helping position these properties in front of more potential buyers online.